学部・大学院区分		経・博前

時間割コード		2412208

科目区分		専門科目 Specialized Courses

科目名　【日本語】		マーケティングB

科目名　【英語】		Marketing B

コースナンバリングコード		ECOMA6502B

担当教員　【日本語】		山口　景子 ○

担当教員　【英語】		YAMAGUCHI Keiko ○

単位数		2

開講期・開講時間帯		春火曜日１時限 Spring Tue 1

対象学年		１年 1

授業形態		講義 Lecture

授業の目的　【日本語】

授業の目的　【英語】

This course aims to introduce basic knowledge about experimental designs and statistical methods to plan empirical analyses of marketing, enhance their research abilities, and help them conduct their research in graduate school. This course is designed for students who seek to conduct original research in the field of marketing science.

到達目標　【日本語】

授業の内容や構成

1. Introduction & Chapter 1: Introduction
2. Chapter 2: Observing Behavior (1)
3. Chapter 2: Observing Behavior (2)
4. Chapter 2: Activities
5. Chapter 3: Asking Questions (1)
6. Chapter 3: Asking Questions (2)
7. Chapter 3: Activities
8. Chapter 4: Running Experiments (1)
9. Chapter 4: Running Experiments (2)
10. Chapter 4: Activities
11. Chapter 5: Creating Mass Collaboration (1)
12. Chapter 5: Creating Mass Collaboration (2)
13. Chapter 6: Ethics (1)
14. Chapter 6: Ethics (2)
15. Chapter 7: The Future & Summary

履修条件・関連する科目

This course will be taught in English.
Basic knowledge about marketing, mathematics, and statistics are required.
Students who skip the 1st class without prior approval by the instructor are NOT accepted.

成績評価の方法と基準

Your final grade will be calculated according to the following process:
Class attendance and contribution to in-class discussion (50%)
Presentation (30%)
Short essay or in-class work on “Activities” (20%)
The requirements for passing the course are as follows:
You can join in-class discussions with your original ideas.
You can summarize the contents in the textbook precisely and illustrate them to the audience clearly.
You can propose constructive ideas so that students in the class can develop their understandings of the experimental designs and analytical methods, and they can also make their research plans.

※ If you are absent from this class more than four times, you will get "F" automatically.

教科書・参考書

Salganik, M. J. (2017). Bit by Bit: Social Research in the Digital Age. Princeton Univ. Press

課外学習等（授業時間外学習の指示）

All participants are expected to read assigned chapter beforehand and work on “Activities” proactively in the class.

注意事項

授業開講形態等

遠隔授業（オンデマンド型）で行う場合の追加措置