授業の目的 【日本語】
Goals of the Course(JPN) | | |
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授業の目的 【英語】
Goals of the Course | | | Why do successful companies in a country try to expand overseas? Is it because they have confidence in the overseas success, due to their successful experience in domestic market. Is it because they think domestic market is too small to exemplify their strong capability of business success? Shintaro Yamada, chairman and CEO of Mercari, Japan's largest e-commerce company, was asked why he was expanding into the United States. "If we don't do it, eventually our competitive overseas peers will expand into Japan and we'll lose out. That's why we get ahead of our way. Moving first and taking initiative will win in games”. That's right. In a world of globalization, companies that do not have the power to do business globally will eventually be sent off. Now, in order to survive as a company, overseas expansion has become an inevitable strategic option. In this program, companies' global business strategies are analyzed practically from three indispensable perspectives, which are economic, cultural and social ones, with actual case studies. |
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到達目標 【日本語】
Objectives of the Course(JPN) | | |
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到達目標 【英語】
Objectives of the Course | | | By taking this course subject, students would have enough capability to understand and evaluate the global performance of business enterprises from multi-faceted viewpoints. |
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授業の内容や構成
Course Content / Plan | | Day 1
Session1: Prologue: What is business? What is strategy? and What is Globalization?
Session 2: Basic theories on Business Strategy
Session 3: Theoretical framework of Internationalization of Business Enterprises
Day 2
Session 4: Case Study 1 (Economical motivations toward international or global deployment): Global strategy of a Japanese manufacturer
Session 5: Historical Development of Internationalization
Session 6: International division of labor, under the Globalization
Day 3
Session 7: Case Study 2 (How to overcome several culture gaps in the process of internationalization or globalization): the case of a Japanese company in the U.S.
Session 8: “ The Culture Map “ by Erin Myer
Session 9: Real world cross-cultural incidents and multicultural team effectiveness
Day 4
Session 10: Case Study 3 (Social or ethical issues as the result of international or global activities by business enterprises)
Session 11: New concept, “ Stakeholder Capitalism”
Session 12: CSV( “Creating Shared Value” ), by Peter Brabeck-Letmathe
Day 5
Session 13: Class Dialogue: How the relationship between business activities and social justice should be.
Session 14: Presentation by teams
Session 15: Epilogue: Once again, What is business? What is strategy?, and What is Globalization?
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履修条件・関連する科目
Course Prerequisites and Related Courses | | |
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成績評価の方法と基準
Course Evaluation Method and Criteria | | Class participation in discussions (60%), presentations (40%).
Credit is given of C- or C （where applicable） or higher for each graded criterion.
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教科書・参考書
Textbook/Reference Book | | | The course mainly uses teaching cases and articles written by the instructor. These will be uploaded on course website, one week prior to the course schedule. |
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課外学習等（授業時間外学習の指示）
Study Load(Self-directed Learning Outside Course Hours) | | | Assignments will be given in class. |
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注意事項
Notice for Students | | |
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使用言語
Language(s) for Instruction & Discussion | | |
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授業開講形態等
Lecture format, etc. | | 対⾯・遠隔（同時双方向型）の併⽤。遠隔授業は Teams、Zoom等で⾏う。
※履修登録後に授業形態等に変更がある場合には、NUCＴの授業サイトで案内します。
Combination of face-to-face and remote (interactive communication class) classes. Remote classes are conducted via Teams, Zoom, etc.
*Guidance will be posted on NUCT if there are any changes in the class format, etc. after registration. |
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遠隔授業（オンデマンド型）で行う場合の追加措置
Additional measures for remote class (on-demand class) | | |
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