授業の目的 【日本語】
Goals of the Course(JPN) | | |
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授業の目的 【英語】
Goals of the Course | | | This course aims that students will learn two functional areas of business - marketing and finance. Major topics covered in this course include the following: market segmantation; relationship marketing; consumer behavior; brand management; pricing and promotions; accounting and financial information; financial statements; financial planning; short- and long-term financing; and banking systems. |
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到達目標 【日本語】
Objectives of the Course(JPN) | | After completing this course, the student will be able to:
1. Understand how marketers identify their audience and figure out how to reach them.
2. Understand how successful marketing makes a connection with customers.
3. Demonst an understanding of the accounting fundamentals and financial information critical to business success. |
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授業の内容や構成
Course Content / Plan | | Week 1: Course orientation, Chapter 11 - Markething: Helping Buyers Buy (1)
Week 2: Chapter 11 - Markething: Helping Buyers Buy (2)
Week 3-4: Chapter 12 - Managing the Marketing Mix: Product, Price, and Promotion
Week 5: Exam 1 (Chapter 11-12)
Week 6-7: Chapter 13 - Using Technology to Manage Information
Week 8-9: Chapter 14 - Understanding Accounting and Financial Information
Week 10: Exam 2 (Chapter 13-14)
Week 11-12: Chapter 15 - Financial Management
Week 13-14: Chapter 16 - Money, Financial Institutions, and the Federal Reserve
Week 15: Exam 3 (Chapter 15-16) |
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履修条件・関連する科目
Course Prerequisites and Related Courses | | | There are no prerequisites for this course. |
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成績評価の方法と基準
Course Evaluation Method and Criteria | | [Course evaluation]
1. Exams & Quizzes - 50%
There will be three exams. In addition, there will be quizzes after each chapter. Late submission of quizzes will be accepted with a penalty of a 10% deduction per day (24-hour period). The quizzes count as one exam grade. The exams and quizzes are weighted equally (i.e., 12.5% each).
2. Assignments - 40%
There will be about six homework assignments. Each assignment has a due date. Late submission will be accepted with a penalty of a 10% deduction per day (24-hour period).
3. Participation - 10%
Actively participating in various class activities is very important in this course. The class activities include discussions, in-class exercises, online quizzes, and discussion boards.
[Grading Schema]
To pass this course, you must receive a C- or higher grade. The grading schema is the following:
Score Grade GPA
95～100 A+ 4.3
80～94.99 A 4.0
70 – 79.99 B 3.0
65 – 69.99 C 2.0
60 – 64.99 C- 1.0
0 – 59.99 F 0 |
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教科書・参考書
Textbook/Reference Book | | | There is no required textbook for this course. |
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課外学習等（授業時間外学習の指示）
Study Load(Self-directed Learning Outside Course Hours) | | Although there is no required textbook, this course intensively uses the following textbook: Understanding Business: The Core, 3rd Edition (2023) by William Nickels, Jim McHugh and Susan McHugh
ISBN10: 1266131701 | ISBN13: 9781266131707 |
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注意事項
Notice for Students | | | This course covers the chapters on marketing & finance in the textbook listed as a reference. The chapters on management, operations management, and human resource management in the textbook are taught in the fall semester of odd-numberd years under the course titles 'Introductory Management I (E),' 'Special Lecture for Basic Subjects (Management I),' and 'Advanced Management I.' |
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授業開講形態等
Lecture format, etc. | | |
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遠隔授業（オンデマンド型）で行う場合の追加措置
Additional measures for remote class (on-demand class) | | |
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質問への対応方法
Office hour | | | Students can come to my office during office hours or email me at okajima@soec.nagoya-u.ac.jp. Office hour information will be provided during the first class meeting. |
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