学部・大学院区分
Undergraduate / Graduate
経済学部
時間割コード
Registration Code
0410062
科目区分
Course Category
科目名 【日本語】
Course Title
応用経営学Ⅱ(E)
科目名 【英語】
Course Title
Introductory Practical Management II (E)
コースナンバリングコード
Course Numbering Code
担当教員 【日本語】
Instructor
岡島 広子 ○
担当教員 【英語】
Instructor
OKAJIMA Hiroko ○
担当教員所属【日本語】
instructor's belongs
担当教員所属【英語】
instructor's belongs
単位数
Credits
2
配当年次
dividend Yearly
1年
1
開講期・開講時間帯
Term / Day / Period
春 火曜日 4時限
Spring Tue 4
対象学年(非表示)
Year
授業形態
Course style
講義
Lecture


授業の目的 【日本語】
Goals of the Course(JPN)
授業の目的 【英語】
Goals of the Course
This course aims that students will learn the basic concepts of business strategy through case studies based on real-world cases. Students will also learn the procedures for conducting case studies. The topics covered in this course include the following: strategic management; vision, mission, strategic objectives; stakeholder analysis; social responsibility; forces in the general environment; Porter’s five forces model; strategic groups; value-chain analysis; resource-based view of the firm; VRIN; intellectual and human capital; dynamic capabilities.
到達目標 【日本語】
Objectives of the Course(JPN)
授業の内容や構成
Course Content / Plan
Week 1: Course orientation, Introduction exercise

Week 2-4: Strategic Management
Case: H&M
Topics: Strategic management; vision, mission, strategic objectives; stakeholder analysis; social responsibility

Week 5-7: Analyzing the External Environment of the Firm
Case: The Global Casino Industry
Topics: Forces in the general environment; Porter’s five forces model; strategic groups

Week 8-10: Assessing the Internal Environment of the Firm
Case: Nintendo
Topics: Value-chain analysis; resource-based view of the firm; VRIN

Week 11-13: Recognizing a Firm's Intellectual Assets
Case: Moet Hennessy Louis Vuitton
Topics: Intellectual and human capital; dynamic capabilities

Week 14-15: Term project
履修条件・関連する科目
Course Prerequisites and Related Courses
There are no prerequisites for this course.
成績評価の方法と基準
Course Evaluation Method and Criteria
[Course evaluation]
1. Term project - 40%
This is an individual assignment. Instructions will be provided around 8th week of the semester. Late submission will be accepted with a penalty of a 10% deduction per day (24-hour period).
2. Participation - 40%
Actively participating in various class activities is very important in this course. The class activities include case discussions, in-class exercises, online quizzes, and discussion boards.
3. Quizzes - 20%
There will be about 8 homework assignments, which take the form of online quizzes. Each assignment has a due date. Late submission will be accepted with a penalty of a 10% deduction per day (24-hour period).

[Grading Schema]
To pass this course, you must receive a C- or higher grade. The grading schema is the following:
Score Grade GPA
95 -100 A+ 4.3
80 - 94.99 A 4.0
70 – 79.99 B 3.0
65 – 69.99 C 2.0
60 – 64.99 C- 1.0
0 – 59.99 F 0
教科書・参考書
Textbook/Reference Book
There is no required textbook for this course.
課外学習等(授業時間外学習の指示)
Study Load(Self-directed Learning Outside Course Hours)
Students are required to read a case in advance and get ready to participate in discussion during the class.
注意事項
Notice for Students
授業開講形態等
Lecture format, etc.
In-person classes
遠隔授業(オンデマンド型)で行う場合の追加措置
Additional measures for remote class (on-demand class)
質問への対応方法
Office hour