授業の目的 【英語】
Goals of the Course [ENG] | | | 【Standardized across all programs】 In this course, we will focus on corporate activities, which are one of the important players in economic activities. Actual corporate activities are very diverse and complex, and if we describe them as they are, it is difficult to comprehensively understand the whole picture, although individual knowledge about the companies in question will increase. Therefore, the main objective of this lecture is to provide students with an understanding of the logic underlying corporate activities from the standpoint of business administration or accounting, while referring to specific cases. |
|
|
授業の達成目標 【英語】
Objectives of the Course [ENG] | | By the end of this course, students will be able to:
• Apply economic reasoning to managerial decision making
• Identify opportunity costs and avoid common errors in managerial decision making
• Analyze pricing and investment decisions
• Reason strategically in environments with competition and uncertainty |
|
|
授業の内容や構成
Course Content or Plan | | Week 1: Introduction and Guidance.
Week 2: Economics as a problem-solving discipline; inefficiency as opportunity; information and incentives.
Week 3: Opportunity cost; sunk-cost and hidden-cost fallacies.
Week 4: Marginal analysis; incentives and performance pay.
Week 5: Discounting, break-even analysis, and shutdown decisions.
Week 6: Demand, elasticity, marginal revenue, and pricing logic.
Week 7: Scale economies, diversification, and cost structure.
Week 8: Supply and demand shifts; prices as information.
Week 9: Competition, monopoly, and long-run equilibrium.
Week 10: Sources of economic profit; cost leadership and differentiation.
Week 11: Pricing commonly owned products; yield management; promotional pricing.
Week 12: Direct and indirect price discrimination; bundling.
Week 13: Strategic games; commitment.
Week 14: Decision making under uncertainty; adverse selection and moral hazard.
Week 15: Summary and Final Exam. |
|
|
履修条件・関連する科目
Course Prerequisites and Related Courses | | | This course has no prerequisites. |
|
|
成績評価の方法と基準
Course Evaluation Method and Criteria | | Students will be evaluated based on class participation/group discussions (30%) and a final Exam (70%)
Achievement of the objectives stated in the [Objectives of the Course] section will be considered the criterion for passing the course.
This course does not adopt the course withdrawal system. Students who do not take the final exam will be graded as W. |
|
|
教科書
Textbook | | Managerial Economics: A Problem Solving Approach, 6th edition.
Luke M. Froeb, Brian McCann, Michael Shor, Michael Ward
ISBN: 978-0357748237 |
|
|
参考書
Reference Book | | Economics of Strategy, 7th edition.
David Besanko, David Dranove, Mark Shanley, Scott Schaefer
ISBN: 978-1-119-04231-0 |
|
|
課外学修等
Study Load (Self-directed Learning Outside Course Hours) | | | Students are expected to study the topics presented and to actively participate in class. |
|
|
注意事項
Notice for Students | | |
|
本授業に関するWebページ
Reference website for this Course | | |
|
担当教員からのメッセージ
Message from the Instructor | | |
|
実務経験のある教員等による授業科目（大学等における修学の支援に関する法律施行規則に基づくもの）
Courses taught by Instructors with practical experience | | |
|
授業開講形態等
Lecture format, etc | | A-1）Face-to-face course （Only face-to-face classes）
* The classroom for face-to-face classes is listed in Timetable B on the ILAS website. |
|
|