授業の目的 【英語】
Goals of the Course [ENG] | | | 【Standardized across all programs】 This course is designed for third or fourth year students who start an experience in a specified field. The participants will be required to form a mixed team which contains students having different backgrounds. And each team will set the problem to tackle and try to solve it by working together. Through this active and cooperative experience, the participants are expected to obtain leadership, a spirit of teamwork, open-mindedness and ability to solve problems collectively. |
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授業の達成目標 【英語】
Objectives of the Course [ENG] | | ・Understand go-to-market strategies and translate business ideas into concrete market actions.
・Develop the ability to refine and integrate business models from the perspectives of sales,
marketing, and partnerships.
・Build and present a final business plan that is practical, competitive, and persuasive, while
considering diverse stakeholders. |
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授業の内容や構成
Course Content or Plan | | This course builds on the foundational knowledge and experiences gained in “Diversity &
Innovation 1: Venture Building - Introduction” and aims to advance students’ capabilities
toward the real-world implementation of business ideas. Focusing on go-to-market strategies,
sales, marketing, and partnership development, students will engage in more advanced and
practice-oriented entrepreneurial processes. By the end of the course, students will be able to
complete a feasible and competitive business plan and communicate it effectively by leveraging
diverse perspectives.
Go to Market: Sales, Marketing, and Partnerships (3 hours)
Integrate sales strategy, marketing frameworks, and partnership design to learn advanced market entry strategies. Explore methods for entering target markets, acquiring customers, and forming strategic alliances for business growth while incorporating cross-functional perspectives.
Presentation Workshop (3 hours)
Refine storytelling, structure, and visual expression to enhance your communication skills as an entrepreneur. Practice delivering compelling presentations tailored to diverse stakeholders and improve your delivery through feedback.
Final Business Plan Workshop and Presentation (6 hours)
Integrate previous course content to complete a highly feasible business plan. During the final presentation, each team will present their business concept. Feedback from instructors and fellow participants will further refine the business vision. |
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履修条件・関連する科目
Course Prerequisites and Related Courses | | | No course prerequisites are required. |
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成績評価の方法と基準
Course Evaluation Method and Criteria | | | Grades will be based on presentation evaluations given in lectures and quizzes on TACT. |
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教科書
Textbook | | | Materials will be provided in class if necessary. |
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参考書
Reference Book | | | Materials will be provided in class if necessary. |
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課外学修等
Study Load (Self-directed Learning Outside Course Hours) | | | Details will be provided in class if necessary. |
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注意事項
Notice for Students | | Course Information and Registration
• This course is offered in both the Spring semester (July–October) and the Fall semester (January–April).
The content is the same in both semesters.
• Students who wish to enroll must register themselves via the course page on TACT.
(Self-registration is enabled.)
• The registration deadlines for TACT are as follows:
o Spring semester: End of April
o Fall semester: End of October
• All announcements regarding the course, including the schedule and other important information, will be made via TACT. |
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本授業に関するWebページ
Reference website for this Course | | |
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担当教員からのメッセージ
Message from the Instructor | | |
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実務経験のある教員等による授業科目（大学等における修学の支援に関する法律施行規則に基づくもの）
Courses taught by Instructors with practical experience | | |
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授業開講形態等
Lecture format, etc | | | A-1）Face-to-face course （Only face-to-face classes） |
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