授業の目的 【日本語】
Goals of the Course(JPN) | | | 本講義の目的は、ビジネスの主要分野であるマーケティングおよびファイナンスの基礎を学生が習得することである。本講義では、市場細分化、リレーションシップ・マーケティング、消費者行動、ブランド・マネジメント、価格戦略および販売促進などのマーケティング分野の内容に加え、会計および財務情報、財務諸表、財務計画、短期および長期の資金調達、銀行システムなどのファイナンス分野の基礎的事項を扱う。 |
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授業の目的 【英語】
Goals of the Course | | | This course aims to help students acquire foundational knowledge in two key functional areas of business: marketing and finance. Major topics covered in this course include market segmentation, relationship marketing, consumer behavior, brand management, pricing and promotion, accounting and financial information, financial statements, financial planning, short- and long-term financing, and banking systems. |
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到達目標 【日本語】
Objectives of the Course(JPN) | | 本講義を修了した学生は、以下の能力を身につけることが期待される。
1. マーケターがターゲット顧客をどのように特定し、効果的にアプローチするかを説明できる。
2. マーケティングが顧客との関係をどのように構築するかを説明できる。
3. ビジネスの成功に不可欠な会計の基礎および財務情報について説明できる。
After completing this course, students will be able to:
1. Explain how marketers identify target customers and effectively reach them.
2. Explain how marketing builds and maintains relationships with customers.
3. Demonstrate an understanding of the accounting fundamentals and financial information essential to business success. |
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授業の内容や構成
Course Content / Plan | | Week 1-2: Course orientation, Chapter 11 - Marketing: Helping Buyers Buy
Week 3-4: Chapter 12 - Managing the Marketing Mix: Product, Price, and Promotion
Week 5-6: Chapter 13 - Using Technology to Manage Information
Week 7: Exam 1 (Chapters 11-13)
Week 8-9: Chapter 14 - Understanding Accounting and Financial Information
Week 10-11: Chapter 15 - Financial Management
Week 12-13: Chapter 16 - Money, Financial Institutions, and the Federal Reserve
Week 14: Exam 2 (Chapter 14-16)
Week 15: Report due |
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履修条件・関連する科目
Course Prerequisites and Related Courses | | | There are no prerequisites for this course. |
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成績評価の方法と基準
Course Evaluation Method and Criteria | | [Course evaluation]
1. Exams - 50%
There will be two exams. Each exam is non-cumulative and will cover only the materials taught since the previous exam. Missed exams will receive a grade of zero.
2. Assignments - 40%
There will be six chapter quizzes and one report. Each assignment has a due date. Late submission will be accepted with a penalty of a 10% deduction per day (24-hour period).
In addition, there will be six in-class assignments
3. Participation - 10%
Participation points will be earned through class attendance, speaking in class, and Kahoot quizzes.
[Grading Schema]
To pass this course, you must receive a C- or higher grade. The grading schema is the following:
Score Grade GPA
95～100 A+ 4.3
80～94.99 A 4.0
70 – 79.99 B 3.0
65 – 69.99 C 2.0
60 – 64.99 C- 1.0
0 – 59.99 F 0 |
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教科書・参考書
Textbook/Reference Book | | There is no required textbook for this course.
Reference book:
William Nickels, Jim McHugh, and Susan McHugh (2023) The Core, 3rd Edition.
ISBN-10: 1266131701 ／ ISBN-13: 978-1-266-13170-7 |
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課外学習等（授業時間外学習の指示）
Study Load(Self-directed Learning Outside Course Hours) | | | Advance preparation is not mandatory; however, after each class, students are expected to review the materials used in class and complete the biweekly assignments. |
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注意事項
Notice for Students | | | This course covers the chapters on marketing & finance in the textbook listed as a reference. The chapters on management, operations management, and human resource management in the textbook are taught in the fall semester of odd-numberd years under the course titles Introductory Management I (E) and Special Lecture for Basic Subjects (Management I). |
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授業開講形態等
Lecture format, etc. | | |
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遠隔授業（オンデマンド型）で行う場合の追加措置
Additional measures for remote class (on-demand class) | | |
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質問への対応方法
Office hour | | | Students can come to my office during office hours or email me at okajima@soec.nagoya-u.ac.jp. Office hour information will be provided during the first class meeting. |
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